Everything Brand North knows about behavioral health marketing, attribution, and AI visibility, written to teach the category, not to sell into it.
This is where the standards, terms, and methods used throughout the rest of the site get explained at length, for facility owners, operators, and anyone evaluating an agency in this category.
Where to start
The library
2 min read
The single most useful thing a facility owner can read before signing with any marketing agency, not just Brand North.
What to demand, what to watch for, and the five questions almost no agency in this category can answer without a scramble.
2 min read
Every term used correctly, in one place: VOB, single case agreement, cost-per-admission, BAM, AEO, and more.
Built for anyone who wants to understand this category's vocabulary well enough to evaluate a marketing report, or an agency, on its own merits.
2 min read
What patient acquisition means in behavioral health, and why attribution breaks in this category the way it doesn't in most others.
A teaching-first explainer of the path from first search to admission, the same path the Behavioral Attribution Model is built to trace.
What answer-engine optimization is, in plain terms, and why it matters more for a treatment center than for almost any other kind of business.
Written to explain the concept itself, not to pitch a service, for anyone trying to understand why AI visibility has become a real discovery channel.
2 min read
Practical, step-by-step resources, starting with how to audit your current marketing agency using the same three audits Brand North runs on day one of every engagement.
In preparation
Original research and aggregated benchmark data on cost-per-admission, attribution maturity, and AI visibility across the behavioral health category.
15 articles
Generic content ranks but does not convert. Accurate representation builds trust and drives admissions. See the difference.
9 minQuestions every treatment center operator should ask before renewing their marketing agency contract. A candid evaluation guide.
9 minThe hidden cost of all-in-one marketing platforms for treatment centers. What you sacrifice in quality when you bundle everything.
9 minWhat every behavioral health operator should demand from their marketing agency. Attribution, transparency, and verified results.
8 minAgency consolidation in behavioral health changes ownership, incentives, and attention. What an acquisition means for your treatment center and the questions to ask.
8 minWhen your website does not match your program, patients bounce and trust erodes. Learn how to close the site-program gap.
9 minQuestions
No. Everything here is written to be useful whether or not you ever become a client, including the guide on evaluating your current agency.
New guides and lexicon terms get added as they're written, rather than published on a fixed schedule padded with filler.
Start with Choosing Your Agency, then the Lexicon if any terms in a competing proposal are unfamiliar.
If something in the Learning Center raises a question specific to your facility, a confidential review is the fastest way to get a direct answer.