Learning Center · Reference12 terms · 3 categories
Behavioral Health Marketing Lexicon
This lexicon defines the terms that matter most in behavioral health marketing, the ones that determine whether a report tells you something true or just something that sounds good.
4 terms
Attribution and Measurement Terms
- Cost-Per-Admission#
- the total marketing spend divided by the number of verified admissions it produced, calculated by channel and by campaign.
- BAMBehavioral Attribution Model#
- a ten-stage map of the behavioral healthcare funnel, tracing a patient record from first impression to admitted patient inside the CRM.
- Admission#
- a prospective patient who has been formally admitted into care, the only outcome in this category that ties directly to revenue.
- Referral Disposition#
- the tracked outcome of a lead that doesn't fit a program, whether referred to a partner facility, declined, or accepted elsewhere.
5 terms
Compliance and Platform Terms
- VOBVerification of Benefits#
- the process of confirming a prospective patient's insurance coverage and payer fit for a specific program.
- SCASingle Case Agreement#
- an agreement between a facility and an out-of-network payer to cover treatment as if the facility were in-network, negotiated case by case.
- LegitScript#
- a certification required by Google and other platforms before an addiction treatment provider can run paid search ads at all.
- HIPAA-Safe Tracking#
- analytics and conversion tracking configured to keep protected health information out of the data sent to ad platforms, typically through server-side tracking.
- YMYLYour Money or Your Life#
- Google's content standard for pages that can affect a person's health, financial stability, or safety, applying strict accuracy and expertise requirements.
3 terms
Marketing and Funnel Terms
- AEOAnswer-Engine Optimization#
- the practice of making a brand the answer an AI assistant gives, rather than optimizing only for search engine ranking.
- Level of Care#
- the intensity of treatment a program provides, such as detox, residential, partial hospitalization, intensive outpatient, or standard outpatient.
- CROConversion Rate Optimization#
- the ongoing practice of testing and adjusting a website to increase the share of visitors who take a desired action, such as calling or submitting a form.
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