George Kocher
George Kocher is the founder and CEO of Brand North, based in Boca Raton, Florida, serving behavioral healthcare facilities across the United States.
He pairs advanced tracking and attribution with CRM process, topical authority SEO, AI visibility, and paid ad frameworks, giving behavioral health operators a transparent cost of acquiring each new client, by marketing channel.
Career
Before Brand North
George graduated from Cornell University, where he wrestled at the Division I level, and began his career in investment banking at Barclays Capital. He moved into behavioral health operations as Director of Admissions and Marketing at Sunspire Health, where he played a key role in scaling the company from a single location to a national, multi-site network, before its acquisition by Kohlberg and merger with The Meadows Behavioral Health. He later served as VP of Admissions and Business Development at Lakeview Health, acquired by The Riverside Company, before founding Brand North.
Cornell University
Division I wrestler
Barclays Capital
Investment banking
Sunspire Health
Director of Admissions and Marketing
Lakeview Health
VP of Admissions and Business Development
Brand North
Founder and CEO
Cornell University
Division I wrestler
Barclays Capital
Investment banking
Sunspire Health
Director of Admissions and Marketing
Lakeview Health
VP of Admissions and Business Development
Brand North
Founder and CEO
Approach
Why This Background Matters
That operator experience shapes his analytical, ROI-first approach to client acquisition and attribution. George has personally run the admissions office his agency now builds systems for, which is why Brand North's attribution model looks the way it does, built for how an admissions team needs the data, not how a generalist agency assumes it should be structured.
Michael RabinPaid Ads DirectorPaid search, bidding from admission data- HSHolly StarksHead of SEOTechnical and content SEO, and AEO
- AAAndrew Sterling AnsleyHead of Development and AISite rebuilds, migrations, and multi-brand consolidation
Emily CallVP of OperationsDelivery on schedule; quarterly reviews with leadership- MMMarty MarionBrand and Market StrategistPositioning and competitive market strategy
- George KocherIn the room for strategy on every account; joins quarterly reviews
- JMJoe MerhiYour single day-to-day contact; architected the attribution builds
- Michael RabinPaid search, bidding from admission data
- HSHolly StarksTechnical and content SEO, and AEO
- AAAndrew Sterling AnsleySite rebuilds, migrations, and multi-brand consolidation
- Emily CallDelivery on schedule; quarterly reviews with leadership
- MMMarty MarionPositioning and competitive market strategy
Outside work
Outside of Work
George has a family with two children, enjoys skiing and Brazilian jiu-jitsu, and serves on nonprofit boards including Alumni In Recovery.
Questions
Frequently Asked Questions
Is George personally involved in client accounts, or just company strategy?
Both. George is in the room for strategy on every account and joins quarterly reviews alongside each engagement's day-to-day lead.
What makes George's background different from a typical agency founder?
He ran admissions offices himself, at Sunspire Health and Lakeview Health, before founding Brand North, so he built the agency's systems from the operator's side of the problem, not just the marketing side.
Schedule a Confidential Review
Sixty minutes with a senior strategist, no deck required.