Strategy
Admissions Ops
Web Design & CRO
Content & SEO
AI Visibility
Paid Media
Automation
Run as one system
Every dollar reconciles to a single, verified admission number
Strategy
Admissions Ops
Web Design & CRO
Content & SEO
AI Visibility
Paid Media
Automation
Run as one system
Every dollar reconciles to a single, verified admission number
Strategy
Every engagement opens with an Ideal Patient Profile, a real channel-mix model, and a working cost-per-admission figure visible inside the first fourteen days. Strategy sets the targets every other discipline gets measured against.
Admissions Ops
The last mile: click to VOB to admission, traced and routed on one dashboard a facility's leadership can read. CRM integration, call tracking, and systems integration all live inside this discipline as its supporting components, not as separate line items.
Web Design and CRO
Conversion-first builds, sub-1.5-second load times, HIPAA-compliant forms throughout, plus ongoing conversion rate optimization once a site is live: page-level testing and form refinements based on what the attribution data shows is converting. Facilities running these rebuilds typically see form-to-call rates rise 30 to 50 percent, and CRO is what keeps that number moving after launch instead of flattening out.
Content and SEO
Clinical-depth content paired with local-pack engineering, built to rank for the searches families make before they ever pick up the phone, not just the broad industry terms every competitor is already bidding on.
AI and Answer-Engine Visibility
When a family asks an AI assistant which program to consider, this discipline is what determines whether the answer includes the client, and whether it's accurate. It covers brand visibility audits across ChatGPT, Claude, Gemini, and Perplexity, content structured to be cited rather than just ranked, and the technical groundwork, schema, llms.txt, entity maps, that lets AI systems parse verified facts about a facility instead of outdated or third-party information.
Paid Media
Google and Meta campaigns run HIPAA-safe and server-side tracked, reviewed weekly rather than monthly. Spend typically comes down 20 to 40 percent in the first 90 days, not because budgets shrink, but because waste gets identified and removed first.
Marketing Automation
Every inquiry, whether it arrives by call, chat, or form, gets routed and nurtured automatically without ever dropping the attribution data tying it back to its source. This is what keeps a lead moving through qualification and follow-up on nights and weekends, without an intake team manually chasing every contact, and without losing the channel-level visibility the rest of the model depends on.
Why Running Them Together Matters
A paid team that can't see admissions optimizes toward leads. A content team that can't see paid spend double-counts conversions. An AI visibility program reporting on its own can't show whether an AI-sourced lead converts any better than a paid one. Run separately, seven disciplines produce seven partial reports that rarely agree with each other. Run as one system, every dollar reconciles to a single, verified admission number.
Frequently Asked Questions
Do we have to use all seven disciplines, or can we start with one?
Engagements can start narrower, but the full value of the model comes from running them together, since the attribution loop depends on paid, content, web, AI visibility, and admissions data all feeding the same system.
Who is our main point of contact across all seven disciplines?
One engagement lead owns the relationship day to day, with named specialists on each discipline behind them, rather than a rotating cast of account coordinators.
How do you avoid the double-counting that happens when separate vendors report on the same campaign?
Because all seven disciplines write to the same CRM record and the same attribution system, a single admission only gets credited once, to the channel and campaign that produced it.