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MethodologyBrand North · Boca Raton, FL

How an Engagement Runs

How an Engagement Runs describes the exact sequence every Brand North client goes through, from signed agreement to compounding results: Diagnose, Build, Trace, Compound, in that order, every time.

  1. 01

    Diagnose

    Three audits, a true baseline

  2. 02

    Build

    Tracking, site, and channels rebuilt around admissions

  3. 03

    Trace

    Click to CRM to VOB to admission, ongoing

  4. 04

    Compound

    Cut what doesn't convert, double what does

  5. ↺ Back to Trace: Each cycle feeds better data into the next

Diagnose

A full account and attribution audit runs before anything changes. This is where the three audits, covered in full on their own page, establish what's already trackable, what's broken, and what a true baseline looks like.

Build

Tracking, site, and channels get rebuilt around verified admissions rather than around whatever the previous agency happened to measure. This phase is where the Attribution Stack gets configured and connected.

Trace

Once live, every visitor gets followed from click to CRM to VOB to admission, on an ongoing basis. This isn't a one-time setup, it's the standing state of the account for the life of the engagement.

Compound

On a running cadence, not once a year, what doesn't convert gets cut and what does gets doubled. Compound is where the account improves month over month, since each cycle feeds better data into the next one.

Frequently Asked Questions

How long does the Diagnose phase take before anything changes?

The three audits typically run in the first few weeks of an engagement, and no campaign changes or promises get made until they're complete.

When do we start seeing results?

Early signal, like a working cost-per-admission figure, often shows up within the first 14 days of Strategy work, while meaningful movement in spend efficiency and admissions typically builds over the first 90 days as Build and Trace take hold.

What does Compound look like month to month?

A recurring review of which channels, campaigns, and audiences are producing admissions versus which are producing only activity, with budget and creative shifted accordingly, rather than left running on autopilot.

Keep reading
Discovery and the Three Audits

More in Methodology

Methodology overview →
  1. 01The Attribution Stack
  2. 02Seven Disciplines, One System
  3. 03How an Engagement RunsYou are here
  4. 04Discovery and the Three Audits
  5. 05Compliance, By Default

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