Paid Ads DirectorThe Brand North team
Michael Rabin
Michael Rabin is Brand North's Paid Ads Director. He runs paid search exclusively for behavioral health and specialty healthcare accounts, bidding from admission data instead of platform defaults.

On your team
Where Michael Fits on Your Team
Your facilityLeadership and admissions
JM
Engagement LeadJoe MerhiYour single day-to-day contact; architected the attribution builds
Michael RabinPaid Ads DirectorPaid search, bidding from admission data- HSHolly StarksHead of SEOTechnical and content SEO, and AEO
- AAAndrew Sterling AnsleyHead of Development and AISite rebuilds, migrations, and multi-brand consolidation
Emily CallVP of OperationsDelivery on schedule; quarterly reviews with leadership- MMMarty MarionBrand and Market StrategistPositioning and competitive market strategy
George KocherIn the room for strategy on every account; joins quarterly reviews- JMJoe MerhiYour single day-to-day contact; architected the attribution builds
Michael RabinPaid search, bidding from admission data- HSHolly StarksTechnical and content SEO, and AEO
- AAAndrew Sterling AnsleySite rebuilds, migrations, and multi-brand consolidation
Emily CallDelivery on schedule; quarterly reviews with leadership- MMMarty MarionPositioning and competitive market strategy
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