The Best Behavioral Health Treatment Directories in 2026

Disclosure. Brand North is a marketing partner of Recovery.com, named in this article. We do not resell placement on Recovery.com, take referral fees, or earn commission on any listing decision. Partnership means real operational familiarity with the platform — it has not stopped us from naming the ownership confusion and unreconciled traffic claims below.

Behavioral health treatment directories split into two cost models, free listings and paid placement, and most roundups of the category repeat the same handful of facts uncritically. At least one of those facts changed in August 2025 without most of the internet noticing. The review below starts from ownership and cost-model corrections, because getting those wrong is the difference between a facility wasting outreach on the wrong company and knowing who owns the site it lists on.

1. Recovery.com is the dominant private directory in the category

Recovery.com, operated by RehabPath Inc since 2017, is now the dominant private directory in the category — and the reason is an acquisition most competing roundups haven’t caught up to. The site states listings are free — “It’s Free to Be on Recovery.com,” with “No Hotline or Referral Fees” — and monetizes through advertising and premium placement layered on top of free listings, a model the company’s own press coverage compares directly to Yelp or Google.

The August 2025 acquisition is the fact that makes or breaks accuracy in this category. Recovery.com bought Recovery Brands from American Addiction Centers in an eight-figure deal, acquiring Rehabs.com, Recovery.org, Alcohol.org, DrugAbuse.com, Detox.net, ProjectKnow.com and FentanylSupport.org — and is applying its free-listing model across all seven. Rehabs.com is no longer an AAC property. The ownership correction is the most commonly wrong fact in every other roundup of this topic.

One caution on Recovery.com’s own numbers: the site states both “150,000 people search… every month” and “over 1 million users per month” — two claims that appear on the same site and are not obviously reconcilable. Don’t repeat either figure without asking the vendor which one they stand behind. Advertising pricing is not published; their provider and join pages return errors intermittently, so confirm the current signup path directly before relying on it.

2. Psychology Today lists treatment centers as its own category

Psychology Today lists Treatment Centers as its own category alongside Therapists, Psychiatrists and Support Groups — making it relevant to facility operators, not just solo clinicians, which is easy to miss if you only think of it as a therapist-finder tool. Multiple third-party sources cite pricing around $29.95 per month (roughly $359.40 annually) for a basic listing, though Psychology Today’s own directory page does not disclose price — verify current cost directly at signup, and note that the commonly cited figure covers an individual therapist profile rather than a treatment-center listing.

3. SAMHSA FindTreatment.gov is free, federal, and sells no placement

FindTreatment.gov is free, federal, and genuinely different from every other entry in this review — there is no advertising tier to buy your way up a ranking. Facility data comes from the N-SUMHSS (National Substance Use and Mental Health Services Survey), updated annually; new facilities completing an abbreviated survey and meeting qualifications are added monthly. Every listed facility must be licensed, certified, or otherwise approved by its state’s substance use or mental health treatment authority, and listing is opt-in — completing the survey doesn’t automatically add you.

How to stay listed, in practice: respond to the survey sent automatically each March once a facility is in the system. Name, address, phone and service updates process weekly. Corrections route to FindTreatment@samhsa.hhs.gov or the BHSIS Project Office at 1-833-888-1553.

4. AddictionCenter.com is owned by Recovery Worldwide, not Recovery.com

AddictionCenter.com is owned by Recovery Worldwide LLC and was not part of the Recovery Brands acquisition — a distinct company from Recovery.com despite the naming similarity that trips up a lot of roundups. The site’s own disclaimer states plainly that Recovery Worldwide is not owned or operated by any treatment center, that no treatment centers are involved in day-to-day operations, and that it holds no ownership interest in or profit distribution from any treatment center it lists.

Paid advertising and sponsored listings are available, but pricing is not published on the site — request current rates directly rather than assuming parity with Recovery.com or Psychology Today.

5. Google Business Profile is the highest-leverage free listing here

Google Business Profile is free, and it’s arguably the single highest-leverage listing on this entire page — nothing else here puts a facility in front of a searcher at the exact moment they type “rehab near me” into a map. Verification is required; cost is not. Best-practice setup — primary category “Addiction treatment center,” secondary categories added underneath, the exact facility name with no keyword stuffing, a full 750-character description, services listed separately by level of care, attributes like 24/7 intake — is consistent advice across agency blogs, though it traces to practitioner consensus rather than a Google policy document, and merits treating accordingly.

The regulatory requirement attached to Google gets conflated constantly, and the conflation costs facilities real time. Google has required LegitScript certification for addiction treatment providers running Google Ads since April 16, 2018 — a real, verifiable rule involving license verification, a criminal background check, and insurance verification, also recognized by Microsoft and Meta. The LegitScript requirement applies to paid advertising. The requirement does not apply to an organic Google Business Profile listing. No source establishes a LegitScript requirement for the free listing itself. A facility that assumes otherwise can talk itself out of claiming a free listing it’s already entitled to.

Why is TreatmentMatch left out of this comparison?

TreatmentMatch is left out of this comparison because it is real, free, and solves exactly one narrow problem, which is precisely why it does not belong next to Recovery.com or Psychology Today. TreatmentMatch anonymously connects people seeking opioid addiction treatment with providers who prescribe buprenorphine: confidential, 24/7, and useful specifically where medication-assisted treatment access is part of what a program offers.

A roundup that lists TreatmentMatch as a general directory alongside the five above is doing its reader a disservice — it implies breadth the tool was never built to have. TreatmentMatch is a single-modality matching service, not a category peer, and it earns a mention here for exactly that reason: so a reader comparing directories doesn’t waste time evaluating it as one.

Which directories cost nothing to list on?

Three of the five directories reviewed here cost nothing to list on; two require payment for anything beyond a basic presence. The chart below plots the free-versus-paid split across all five.

How do you choose among these directories?

Choosing among these directories carries no real tradeoff on the three free listings: Google Business Profile, Recovery.com, and SAMHSA FindTreatment.gov (for a qualifying facility) cost nothing, so claim all three. The decision that matters is whether the Psychology Today or AddictionCenter.com paid tiers earn their price against your census and referral mix, which depends more on where your admissions originate than on either directory’s own traffic claims.

As with every tool in this cluster, the real test is not whether the directory sends a click — the test is whether that click, once it becomes an inquiry, ever reaches the CRM that’s supposed to attribute the admission it produces. See the Attribution Stack for what that connection requires.