# Brand North > Behavioral health marketing agency in Boca Raton, Florida (est. 2016). Brand North measures every marketing dollar to a verified admission using the Behavioral Attribution Model, and serves only behavioral health and specialty healthcare. Contact: +1 (561) 285-8029 · client-success@brandnorth.com ## The Standard - [Every Admission Traced. Every Dollar Accounted For.](https://brandnorth.com/brand-north-standard/): Most behavioral health marketing reports look impressive and tell you almost nothing. Leads captured, calls answered, cost per click, all trending in the… - [The Cost-Per-Admission Standard](https://brandnorth.com/brand-north-standard/cost-per-admission/): The cost-per-admission standard is the practice of measuring marketing performance by what it costs to produce a verified admission, not by what it costs… - [Why Leads and Clicks Are the Wrong Scorecard](https://brandnorth.com/brand-north-standard/leads-and-clicks-fallacy/): Leads and clicks are the wrong scorecard for behavioral health marketing because neither one reflects whether a facility admitted a patient. A campaign… - [From First Contact to Admitted Patient](https://brandnorth.com/brand-north-standard/first-contact-to-admission/): From first contact to admitted patient is the complete path a prospective patient travels through a behavioral health facility's marketing and intake… - [What Every Facility Owner Should Demand From an Agency](https://brandnorth.com/brand-north-standard/what-to-demand/): Every behavioral health facility owner should be able to demand five specific things from a marketing agency: a true cost-per-admission number, phone call… - [The True Cost to Fill a Bed](https://brandnorth.com/brand-north-standard/true-cost-to-fill-a-bed/): The true cost to fill a bed is the actual, verified amount a facility spends in marketing to produce one admission, traced channel by channel. Most… - [The Attribution Confidence Guarantee](https://brandnorth.com/brand-north-standard/attribution-confidence-guarantee/): The Attribution Confidence Guarantee is Brand North's commitment that every client will be able to see, in plain terms, which marketing channels are… ## Methodology - [Every Dollar Traced to a Verified Admission](https://brandnorth.com/methodology/): Every dollar spent on marketing at Brand North gets traced through to one outcome: a verified admission, recorded inside the CRM, tied back to the exact… - [The Attribution Stack](https://brandnorth.com/methodology/attribution-stack/): The Attribution Stack is the technical infrastructure behind Brand North's Behavioral Attribution Model: the CRM configuration, call tracking deployment… - [Seven Disciplines, One System](https://brandnorth.com/methodology/seven-disciplines/): Seven Disciplines, One System is Brand North's operating structure for running Strategy, Admissions Ops, Web Design and CRO, Content and SEO, AI and… - [How an Engagement Runs](https://brandnorth.com/methodology/the-method/): How an Engagement Runs describes the exact sequence every Brand North client goes through, from signed agreement to compounding results: Diagnose, Build… - [Discovery and the Three Audits](https://brandnorth.com/methodology/discovery-audits/): Discovery and the Three Audits is the mandatory first phase of every Brand North engagement: a full account and attribution audit, a technical and schema… - [Compliance, By Default](https://brandnorth.com/methodology/compliance/): HIPAA-compliant forms and analytics, LegitScript-ready builds, and YMYL editorial discipline are standard on every Brand North engagement, never an… ## Services - [Seven Disciplines. One Attribution Engine.](https://brandnorth.com/services/): Strategy, Admissions Ops, Web Design and CRO, Content and SEO, AI and Answer-Engine Visibility, Paid Media, and Marketing Automation run at Brand North as… - [Strategy](https://brandnorth.com/services/strategy/): Strategy is the discipline that sets every target the other six disciplines get measured against: a documented Ideal Patient Profile, a real channel-mix… - [Admissions Ops](https://brandnorth.com/services/admissions-ops/): Admissions Ops is the discipline that owns the last mile of the funnel: everything between a captured lead and a verified admission, including the CRM… - [Web Design and CRO](https://brandnorth.com/services/web-design/): Web Design and CRO covers both the initial build, conversion-first, sub-1.5-second load times, HIPAA-compliant forms, and the ongoing testing that keeps a… - [Content and SEO](https://brandnorth.com/services/content-seo/): Content and SEO pairs clinical-depth content with local-pack engineering, built to rank for the searches families make before they ever pick up the phone… - [AI and Answer-Engine Visibility](https://brandnorth.com/services/ai-visibility/): AI and Answer-Engine Visibility is the discipline that determines whether an AI assistant recommends a facility by name when a family asks which program… - [Paid Media](https://brandnorth.com/services/paid-media/): Paid Media runs Google and Meta campaigns HIPAA-safe and server-side tracked, reviewed weekly rather than monthly, with spend typically down 20 to 40… - [Marketing Automation](https://brandnorth.com/services/automation/): Marketing Automation routes and nurtures every inquiry, by call, chat, or form, automatically, without ever dropping the attribution data tying it back to… ## Industries - [Behavioral Health Is All We Do](https://brandnorth.com/industries/): Brand North serves one category: behavioral health and specialty healthcare. Not a bolt-on vertical sitting next to e-commerce, law firms, and roofers… - [Drug Rehab and Addiction Treatment](https://brandnorth.com/industries/drug-rehab/): Drug Rehab and Addiction Treatment is the vertical where Brand North's attribution model was built and proven first: tracing search and call volume… - [Mental Health Treatment Centers](https://brandnorth.com/industries/mental-health/): Mental Health Treatment Centers face a wider range of level-of-care decisions than almost any other vertical Brand North serves: inpatient, partial… - [Teen and Adolescent Mental Health](https://brandnorth.com/industries/teen-mental-health/): Teen and Adolescent Mental Health is a category where the searcher and the patient are almost never the same person. A parent is searching, often in… - [Autism Treatment Centers](https://brandnorth.com/industries/autism-treatment/): Autism Treatment Centers operate in a category where parents often search for months or years before finding the right program, and where insurance… - [TMS Therapy Centers](https://brandnorth.com/industries/tms-therapy/): TMS Therapy Centers compete for a narrower, more specific search intent than most behavioral health verticals: patients and referring physicians searching… - [Psychologists and Private Practice](https://brandnorth.com/industries/psychologists/): Psychologists and Private Practice operate at a different scale than multi-location treatment facilities, but the same cost-per-admission standard still… - [Detox and Residential Treatment](https://brandnorth.com/industries/detox-residential/): Detox and Residential Treatment is the highest-acuity setting Brand North serves, where a delayed call or a lost referral carries the most immediate… ## Results - [Results, Measured in Admits](https://brandnorth.com/results/): Every result on this page is measured the same way every claim on this site is measured: to the verified admission, not the lead, the click, or the… - [The Nestled Recovery Center: One Ecosystem From a Fragmented Footprint](https://brandnorth.com/results/nestled-recovery/): Within a year, The Nestled Recovery Center grew monthly organic visitors more than twelvefold, grew organically-attributed admissions more than sevenfold… - [Carolina Center for Recovery: From One Channel to an Admissions Engine](https://brandnorth.com/results/carolina-center-for-recovery/): In its most recent full month, Carolina Center for Recovery cut its cost per admission on Google Ads to roughly a quarter of the category benchmark, while… - [T&R Recovery Group: The First 30 Days](https://brandnorth.com/results/tr-recovery-group/): This is the exact update T&R Recovery Group's board received after Brand North's first 30 days on the account: a completed knowledge base, two rebuilt… ## About - [The Agency Built Only for Behavioral Health](https://brandnorth.com/about/): Brand North is not a generalist agency that also serves behavioral health, and not a private-equity-backed platform managing accounts across unrelated… - [George Kocher, Founder and CEO](https://brandnorth.com/about/george-kocher/): George Kocher is the founder and CEO of Brand North, based in Boca Raton, Florida, serving behavioral healthcare facilities across the United States. - [The Brand North Team](https://brandnorth.com/about/team/): Every person on your team works in behavioral healthcare every day. One day-to-day contact, named specialists on every discipline, and the founder in the… ## Learning Center - [The Brand North Learning Center](https://brandnorth.com/learning-center/): Everything Brand North knows about behavioral health marketing, attribution, and AI visibility, written to teach the category, not to sell into it. - [Choosing Your Agency](https://brandnorth.com/learning-center/choosing-your-agency/): Choosing a behavioral health marketing agency comes down to one question: can they trace a marketing dollar to a verified admission, or only to a lead.… - [Behavioral Health Marketing Lexicon](https://brandnorth.com/learning-center/lexicon/): This lexicon defines the terms that matter most in behavioral health marketing, the ones that determine whether a report tells you something true or just… - [Patient Acquisition and Attribution](https://brandnorth.com/learning-center/patient-acquisition-attribution/): Patient acquisition is the process of turning a prospective patient's first search into an admitted patient. Attribution is what tells you which marketing… - [AI and Answer-Engine Visibility](https://brandnorth.com/learning-center/ai-visibility/): Answer-engine optimization, or AEO, is the practice of making sure an AI assistant recommends your organization by name, and describes it accurately, when… - [Operator Guides and Playbooks](https://brandnorth.com/learning-center/operator-guides/): Practical, step-by-step resources built from the same discipline Brand North runs internally, starting with how to audit your current marketing agency.